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Case Code: HROB216
Case Length: 15 Pages
Period: 2010-2019
Pub Date: 2020
Teaching Note:Available
Price:Rs.300
Organization : Buffer Inc.
Industry :Technology & Communications
Countries : United States
Themes: Stress & Motivation/ Entrepreneurship/ Leadership & Values / Employee Benefits
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Entrepreneurial Stress and Burnout: The Buffer Story

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INTRODUCTION

 
Buffer, a software company that offered a product that scheduled or queued up tweets or messages on social media, was co-founded by Joel Gascoigne (Joel) and Leo Widrich (Leo). They steered the company through its product development and launch phases (2010-11). During the period 2015-2016, Joel faced a number of challenges, including differences of opinion with Leo, funding limitations, and eventually the exit of Leo and Chief Technical Officer Sunil Sadasivan (Sunil). The efforts of the previous five years and these challenges drained Joel mentally and physically. As a result, in mid-2017, he suffered from burnout and decided to take a sabbatical...
 
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